Don’t Do This With Potential Clients

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Watching this video clip of Mikey from the movie Swingers reminds me of how some Offline Marketers try to oversell business owners. It is a hard thing to watch and not a good strategy to use. It doesn’t matter if its dating or trying to land a new client in your business. They both require a little finesse and cant be rushed into.

I personally never give the impression to prospective clients that I need them. Even when I didn’t have any clients, I still let them know that I was meeting with their competition in 1-3 days and I couldn’t hold their spot for my service unless they signed up with me right now.

Now… This might sound like a hard close when I write that in a blog post. But its not. When I would tell the prospective client this statement, it was true. Because I either had lined up appointments with other local business in their industry, or I was going to line more up.

Do not ever beg a prospective client! Remember that this is your business and you want to only offer service to those that you want to work with.

Trust me on this… I had taken on a few clients that I was unsure of…. and they turned out to be nightmares!

They wanted me to read their mind and call them to follow up with them if I hadn’t heard from them in a few weeks….lol

They would lose emails constantly that I had sent them and ask me to constantly resend things. They were never happy and tried to call me to fix every issue that had to do with computers. Even things like “How do I update my virus protection”. They wanted me to be their full time I.T. and personal assistant without the pay.

I finally had to let them go because the 3 problem clients I had were taking up 80% of my time!

Now I choose my clients very carefully.

I recommend you do the same ;-)

I would love to hear some of your stories and experiences with this.

Use the comment section below to share.


Be a RockStar In Your Business,
& In Your Life!

Dr. Dan Ardebili

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